Valea is one of the leading and largest law firms in Sweden. Valea wanted to start a new era, through a complete rebranding where I created the new corporate identity, and an updated website.
I was excited to take on this project since we knew that we could deliver a strong brand strategy. One that would be effective for their business in the long term. We started by focusing on the company's strengths and what it could offer clients, rather than on their services.
We created a strong visual system that was flexible enough to be used across different media and still feel part of the same family, while also being fresh and modern.
To do this we captured some beautiful photos of their office space as well as of individual employees doing work or meeting with clients face-to-face.
We did this to build trust and connect potential clients with the people behind the brand.