Nordic Pirate

The Project Overview

The Nordic Pirate is a board game that launched on Kickstarter in the autumn of 2022. The project generated over 4,4 Million SEK in funding. I made the website and Kickstarter page. I was also responsible for the art direction of all marketing material


Designer, Art director, Developer


Art Direction
Campaign Site

The Kickstarter campaign for the Lying pirates game was a huge success, raising 4,3 Million SEK from over 5600  backers and hitting our goal in just one day. I worked with my longtime partner StudioG40 to develop the visual style of the campaign site and develop product photography and art direction for the most important sales tool: The Kickstarter video.

I also developed the website for all pre-launch communication and showcases of the anticipated product. The high conversion rate into the newsletter from the site was a vital tool for the success of the Kickstarter launch.